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March 30, 2004
The French Love McDonald's
Call the French snooty, or just demanding, for their attention to good food, good wine, good atmosphere in their restaurants, for lingering over their meals. But the French have a dirty little secret: Of all the people in Europe, they like McDonald's more than anyone else does.Pound for quarter-pound, they eat more of it, more often, than any other nationality on the continent, and the nay-sayers here who predicted the French would give up their beloved aged cheese before adopting the quick-fry meat patties so often seen as emblematic of America's bad taste, have been proven as wrong as red wine with white fish. . . .
France has 1,008 McDonald's restaurants, second in Europe only to the 1,235 in Britain and the 1,244 in Germany, and though each country's total sales are a closely held company secret, France is leading them both. . . .
A Big Mac in the heart of Paris goes for $3.65, a fish sandwich sells for $3.40, large fries for $2.40 and the Royal Cheese -- which would be called a quarter pounder, except for the metric system -- goes for $3.85.
(Via Dan Drezner.)
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